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Reinventing The Wheel.

The ROKUP R1 is the class leader in automotive driving instruments. Since the steering wheel is one of the most interactive driver controls, we believe it should be engineered to the highest specifications.

The R1 was developed together with 24Hr race car drivers to ensure the ergonomics of our design guarantees maximum performance for a road car steering wheel.

Every R1 Steering wheel is carefully built by hand; while retaining all factory safety features, with no limitations to the materials at our craftsmen’s disposal. The standard R1 wheel features enhanced and restructured grip, which is wrapped with hand selected leathers from the world’s leading tanneries, F1 grade carbon fibre features and custom reinforced stitching.

Any imaginable upgrade is possible to suit client requirements; previous commissions have included diamond encrusting, platinum dipped trims and custom embroidery.

This is the wheel – reinvented.